Affidea is a new brand on the market of specialized medical clinics. It has been introduced on the basis of the former Euro-Medic group. Our goal was to create a signage system and to implement a branding system in over 40 facilities based on a ready logotype provided by the client. The goal covered defining the client’s needs, designing the information boards, pictograms, directional signage, and light panels along with their production, transport and assembly. An additional challenge was coordinating the work of seven different subcontractors responsible for different regions as well as implementing the branding system in a short time, coordinated with the introduction of the new brand.