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Hotel Amnesia

Brand Identity, Print, Illustration, Campaign

Hotel Amnesia

The Hotel Amnesia in Lisbon is a non-existent place, invented for the needs of the Young Creatives Eurobest 2012 competition’s communication. We created the identification of the hotel, the logo and the whole graphic design of the campaign, including all the illustrations for the posters and leaflets in the form of receipts, using a font that is typically omitted when designing: Times New Roman.

We need a communication for the polish Young Creatives Eurobest 2012 competition’s pre-eliminations, which is lesser known in Poland than it’s counterpart – Cannes Lions. It needs to be engaging, it needs to break scepticism and financial constraints, with a vivid, coherent and distinctive design. We used the Times New Roman font as a base for our design. By using this font which is usually omitted by many when designing we created a whole world of illustration, logotypes, packages, leaflets as well as receipts, printed on real cash registers. All this with the use of the Times New Roman font. Well, maybe besides the 10 euro cent coin which doesn’t use Times New Roman. Nobody’s perfect.

Thanks to such non-standard actions, the font and graphic communication helped create a coherent, attractive communication, well received by its difficult target group. Ultimately over 34 companies had their teams to join the competition! And afterwards there was a great afterparty with the winning team from Poland in the Amnesia Hotel. Don’t you remember?

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