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ING Children’s Foundation

Brand Identity, Print

ING Children’s Foundation

After researching similar Polish Foundations’ signs we came to one conclusion – in most cases they have been poorly designed. Amongst a handful of good signs the majority appeared derivative and not thought well through.

Our goal was to express the essence in the simplest way whilst maintaining the nature of the sign coherent with the corporate identity. The inspiration for the logotype was smile. The smile which is the aim of Foundation’s activity.

The smile of a child. The iconic smile – the emoticon. Emoticons as a language used by our generation. Simple symbolism and language, which is used by the young.

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