Marketing Communication Association SKM SARBrand Identity, Print, Wayfinding, Web
We created an open identification for the most important advertising organization in Poland – Marketing Communication Association SKM SAR. The concept of the sign relates directly to the advertising world – its language, aesthetic, positive and negative actions and the stir it makes (clutter – an advertising noise). The sign builds a strong image of a professional business organization, yet it does not compete with the image of the companies associated in SKM SAR. The open formula of the identification allows for its wide exploitation in advertisements and SAR company materials.