Brand Identity

The logotype for the new TV channel METRO emphasizes its urban character. We based its structure on a variety of allusions to iconography and phenomena linked to urban metro systems. What we created is a dynamic, open system which works equally well in print as on-air.

Creative Direction: Robert Mendel, Jacek Walesiak, Wojciech Dagiel (LVOV), Katarzyna Sośnierz (LVOV)
Art Direction: Robert Mendel, Jacek Walesiak
Graphic Design: Robert Mendel, Jacek Walesiak
Motion Design: Piotr Wójcicki
Sound Design: Wojciech Dagiel
Sound Studio: Rytmika

UVMW x LVOV / 2016


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