Muzeum Pałac HerbstaBrand Identity, Print
The Pałac Herbsta Museum is an institution branching from the Museum of Art in Łódź. The Museum’s goal was for it to have its own, distinct and characteristic identification. The identification was meant to reflect the character and modern aspect of the institution. What we wanted to achieve was for classic art to be perceived from a modern perspective. It was fundamental that it reflect the character of the place and for it to communicate that the institution presents classic art but in a way that is suitable for the modern-day viewer, allowing visitors to find themselves in a contemporary context.