Brand Identity, Print, Web

Rebranding of Siglo’s visual identity

Siglo is a small family-run company focused on recycling metals and plastics, as well as processing industrial waste. Our task was to update the existing visual framework and to express that the company deals with multiple recycling systems. The character of Siglo’s visual identity is very simple and its form is limited to the essentials. Our intention was for it to be easy to implement as well as to expand on in the future. We juxtaposed the color green with a dark grey. The green expresses the sense of ecology and the right intensity of grey visually directs Siglo towards companies involved in technology. The badge – a tree composed of multiple elements mirrors Siglo’s activity focused on numerous recycling systems and exemplifies how the final state of the environment depends on more than one factor.

web development: Łukasz Zieliński


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