Start In PolandBrand Identity, Print
The identity of the Start in Poland program, a program created by the Ministry of Development of the Republic of Poland is a dynamic system based on the schematic compass icon. Its goal is to illustrate the tasks based in the program – to flawlessly point at the right path of development for polish start-up businesses operating in a changing economic environment. Start in Poland enables the juxtaposition of beginning entrepreneurs’ potential with the supply of large companies, including state-owned companies which may pose real support. The identity of a program accumulating strong brands and progressive projects is in assumption – light, but with the use of the right visuals – expressive as well. It can be used as a discreet signature umbrella program as well as accompany other logotypes without dominating them. With the right use it morphs into an expressive visuals which may be used as the identity for forthcoming publications or conferences dedicated to the program.
The project has been selected by the jury as the best project submitted to the open competition organised in 2016 by the Ministry of Development of the Republic of Poland.