Stary BrowarBrand Identity, Print
Brand identity & communication guideline for the most popular shopping centre in Poznań, Poland.
Stary Browar is the flagship of Grażyna Kulczyk’s enterprise. This is a place where everyday pleasures like shopping, business dinners, coffee with your loved ones, a night out with friends, have a chance to become an encounter with art. A place where everyone can touch, see, listen to art and, most importantly, take part in its creation.
Over 200 shops, 15 restaurants, 13 cafes, a theatre, a concert hall, several exhibition rooms, an 8-screen cinema, Blow Up Hall, 3 music clubs and a historic park – all in the centre of Poznań, in a historic setting of the 19th century industrial architecture of an old brewery. Stary Browar merges the old and the new with modern design and, what seems the most important, this is a place where business advances art and art advances business.
Idea 50 50 constitutes the philosophical foundation of all Grażyna Kulczyk’s ventures. Art is the core element of any enterprise supplemented by individual features. The proportion are always 50% art and 50% complementary elements. Inside Stary Browar, Art is supplemented by Business.
The symbol in the logo is a graphic representation of the brand’s space. Its form is an area in which the brand can inscribe its identity – fill it with photographs, illustration. The openness of Stary Browar’s identification system allows for styling of the sign according to marketing needs.