The TidesPrint, Web
The goal for this project was to create printed materials and a website using The Tides existing brand identity. We wanted to highlight the qualities of this unique architectural investment designed by the renowned studio Kuryłowicz & Associates. Besides the modern qualities of its architecture, the most important asset of the buildling is its location. The building includes office space as well as 12 apartments and is located directly by the river, on the left bank of the Vistula, which renders it highly unique. The translucent facade provides a view of the green bank, the historic Poniatowski Bridge and the National Stadium. The website, besides holding information about the apartments is also informative on the most interesting places one can visit whether interested in cultural events, science, sports or simply places to relax. The printed materials are minimalist in form and elegant, and the selection of quality paper, the color scheme and stamping accentuate the prestigious character of the building.