Spark Strategy

Brand Identity, Web

Spark Strategy

​The logo designed for the consulting firm Spark Strategy is based on the developed typography and a minimalist symbol composed of triangles arranged in the shape of a spark. The creative search for the best business strategies ​is reflected by dynamic geometrical figures aiming in various directions . The logo ​evolves in ​the visual identity​ system​ which was used to create the Spark Strategy website. The site presents the philosophy and strategy of the firm in a narrative and concise manner. It is based on mobile, translucent ​layers, ​variable colour intensity and the triangle shape. It holds essential information​ and ​reflects the original, creative and expert nature of the firm.


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